Visioning, A Process for Setting your GPS
The corporate visioning framework that I use comes from the Entrepreneurial Operating System (EOS), which was published initially in Gino Wickman’s book Traction. There are six parts to EOS, but one of the most crucial is the Vision. The Visioning process uses the following eight questions:
- What are your Core Values? – This is an honest evaluation of what would make your company great and an assessment of what you live out in your company. Work may come in ensuring you are living out the desired values.
- What is your Core Focus?
- Purpose – what you do best
- Niche – who do you do it for, and why do they want it done?
- What is your 10-Year Target? – A measurable big, hairy, audacious goal (BHAG) is your quantum leap, and achieving it will mean great success. It could be revenue, a certain number of units sold, etc. The 10-Year Target is something that excites, inspires, and motivates the leadership team and the company.
- What is your Marketing Strategy? – Think about:
- Target Market – geographic, demographic, and psychographic
- 3 Uniques – discriminators that make your company
- Your proven process for serving your customers
- Your guarantee, promise, or commitment to your customers
- What is your 3-Year Picture? – SMART goals that are achievable in the next three years. Defined by measurable progress toward achievement in key metrics. Three years is not too far off, like ten years, and this is where you can actually see the progress toward your BHAG, and you will have a great start on achieving it.
- What is your 1-Year Plan? – Also, SMART goals feed the 3-year Picture but are bound to the next 12 months. Achievability becomes even more essential. Prioritize and simplify your life. If you spend all your time working on 100 goals, you will not accomplish anything. Achieving goals is way more fun than failing at goals!
- What are your Quarterly Rocks? – Rocks are the imperatives to achieve over the next 90 days. Someone needs to be the accountable person for each rock. Again, keeping the focus on the most important things and spending 90 days getting them done. Everyone should have rocks, at the corporate level, or at the divisional.
- What are your Issues? – Look at what needs to be identified, discussed, and solved by your leadership team, that might be blocking your achievement.
Personal Vision
A lot of these same exercises are beneficial in helping people to transition. As you move into a new phase of your life, often you need to figure out what you want to do, where you want to go, how much money you want to make, or how long you are willing to commute. Taking time to reflect on what you want and where you want to go and then the path to get there can help provide you with a solid plan to move forward. Whether you call it a vision or a purpose for your life, figuring out a BHAG, personally, professionally, or spiritually, combined with SMART goal setting, can put you on your path and help you achieve it!
Tackship Consulting Can Help
In our next blog, we will be sharing everything you need to know about SMART goals and how to make them attainable.
Whether you personally or the entire company wants to work towards specific goals and aspirations, Tackship Consulting is here for YOU!
We can help you activate your passion and optimize your performance. Schedule your consultation today to learn more!